... additional considerations regarding content

• The Industrial Purchasing Barometer Survey from Thomas Register found that 90 percent of manufacturing, engineering and government buyers surveyed say they expect to find a supplier's capabilities, parts and process information, and other descriptive data on its Web site.

• In that same study, 80 percent of buyers said they are likely to consider an alternative supplier over one that does not have the information they require on its Web site.

• Your Web site is where buyers and prospective customers are performing due diligence on you, and your capabilities, along with comparing you with your competitors.  The information you present, the interaction you provide, and how you follow up with prospects, will all determine your success as prospects conduct more of their research online.