Project your competitive advantage and communicate the customer benefits in Spades!

Primary considerations for Web content:

• What is your Unique Selling Proposition ( how do you differentiate yourself )?

• What are your primary marketing messages?

• What do you want your customers to remember about your company?

• What adjectives would be used to describe the kind of image you want customers to have about your company?

• What images, symbols, shapes, or type designs convey the above ideas?

• Do you use a Tag Line to describe your company or top marketing messages?

• What colors come to mind when you think of your company? What colors do you associate with the adjectives you listed above?

• What other design elements convey these ideas? How may they be used in your company identity?

• How do your products/services address and solve the visitor's problem