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vectored
resources internet web developers |
Applying A "Quality Methodology" To Small Business Manufacturing |
| Making Marketing Make Sense ... | |||||||||||||||||||
| Just as you actively promote an event or a contest,
you must market your Web site to attract visitors. Without proactive
marketing, people won't know where to find your Web site or why to
visit. Addressing customer behavior: |
Vector the message toward the specific market segment that the product or service addresses. Attempting to address the market universally will result in a presentation of mixed messages and appeal to no one. | ||||||||||||||||||
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| Planning cannot be done in a vacuum. The first step is to take a broad overview of your marketing efforts, including current markets, products, and services, in the context of current economic and competitive conditions. | |||||||||||||||||||
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Vectored Resources is not a Marketing
company, however, our approach to Web Development is closely aligned
with sound marketing principles and addresses the fundamental
techniques that make marketing make sense. Although the primary
responsibility for the marketing of a Web Presence correctly must be
assumed by the client, our development process provides a parallel
effort in establishing a necessary proactive approach to the
marketing of our client's Web Presence.
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| As a measure of our desire to establish a "partners-in-business" relationship with clients, we continuously monitor the World-Wide-Web through the application of a software "robot" (Spider) for new or initially unrecognized marketing opportunities. As we encounter these opportunities we will contact our clients to advise them of our findings and assist with their desires in addressing these additional opportunities. (typical targets would be search engines, directories, RFQs, and relevant sites offering shared links) | |||||||||||||||||||
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| Campaign Goals |
| Do you seek to increase your visibility, attract new customers, or display special offers currently available? |
| Campaign Focus: Specific Products or General Promotion |
| Is the primary focus the expansion of your customer base? |
| Are you seeking to keep your current customers aware of special promotions which will secure future business? |
| Products/Services to be advertised |
| Do you wish to advertise your complete range of products/services and the associated customer benefits? |
| Measurements of Success |
| How will you measure the success of this marketing campaign? |
| Evaluation of Effectiveness |
| What periodic evaluation of the effectiveness of your campaign will you choose? |
| What criteria will be imposed as a unit of measure? |
| MESSAGE |
| Who are you? What do you do? How do you do it? How does the customer benefit? |
| Do you offer unique products or services? |
| What do you do for customers beyond core products and services? |
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TIME FRAME |
| What is your Time Frame? |
| When will you launch your Web? |
| How long will you be publishing your presentation? |
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WHAT'S YOUR BUDGET |
| Review your Annual Marketing Budget. |
| What will be the Budget for this campaign? |
| What Cost-Saving measures can be achieved by using this technique? |
| Believe this ... |
| The "ROI" for an investment in a Web Presentation will depend entirely upon how the Site is marketed !! Consider carefully how a Web Presence will complement your existing or projected future marketing plans and technique. |
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| Vectored Resources PO Box 28 Dunedin, FL 34697-0028 Ph: 727.734.3638 Fax: 727.734.1672 |
| Send mail to:
webmaster@vectoredresources.com with questions or comments about
this web site. Copyright © 2007 Vectored Resources |