| Making
Marketing Make Sense ... |
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Just as you actively promote an event or a contest,
you must market your Web site to attract visitors. Without proactive
marketing, people won't know where to find your Web site or why to
visit.
Addressing customer behavior: |
Vector the message
toward the specific market segment that the product or service
addresses. Attempting to address the market universally will result
in a presentation of mixed messages and appeal to no one. |
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Awareness |
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Consideration |
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Purchases |
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Loyalty |
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| As more and more manufacturers find
better ways to define their capabilities online, and the
prospects they seek find greater volumes and quality of
data there, manufacturer's Web sites are having greater
influence on buying habits. |
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- Strong Benefits
- On-target offer
- Correct context
- High visibility
- Simplicity
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| Planning cannot be done in a vacuum. The
first step is to take a broad overview of your marketing efforts,
including current markets, products, and services, in the context of
current economic and competitive conditions. |
| As a one-to-one marketing tool, think of your
Internet marketing message as a "conversation" with a
qualified and highly-desirable potential prospect. |
| Think about it! ... Ideas don't work unless you do! |
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Vectored Resources is not a Marketing
company, however, our approach to Web Development is closely aligned
with sound marketing principles and addresses the fundamental
techniques that make marketing make sense. Although the primary
responsibility for the marketing of a Web Presence correctly must be
assumed by the client, our development process provides a parallel
effort in establishing a necessary proactive approach to the
marketing of our client's Web Presence.
| Several of the considerations of
proactive marketing may include the following: |
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Directories & Search Engines |
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Links/Online Referrals |
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Publicity |
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Online Ads |
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Online Events |
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Print Promotion |
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Online Newsgroups and Newsletters |
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| As a measure of our desire
to establish a "partners-in-business" relationship with clients, we
continuously monitor the World-Wide-Web through the application of a
software "robot" (Spider) for new or initially unrecognized
marketing opportunities. As we encounter these opportunities we will
contact our clients to advise them of our findings and assist with
their desires in addressing these additional opportunities. (typical
targets would be search engines, directories, RFQs, and relevant
sites offering shared links) |
| MARKETING
CAMPAIGN SPECIFICS |
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STRATEGY |
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