Upgrades

Existing Site Evaluations & Upgrades

What can be done to address...

under-performing or non-performing

Internet Web Sites

web evaluations - upgrades - redesign

An informed and rational approach to evaluating existing Webs...

Addressing Customer Behavior:
	Intentions
	Goals
	Motivation

Our offering provides the client a performance review methodology designed to reveal errors in both conceptualization and the basic mechanics associated with productive Web sites.

Technique Overview :

Traffic Analysis
Marketing Objectives
Visitor Profiles
Existing Design
Current Registrations
Web Functionality

We would congratulate the owners of existing Webs for their insight and perception regarding the value of incorporating a Web Presence in their marketing program. Kudos to all, but ... do you have what you really need? Do you have what you really want? If you're experiencing less than stellar results when it comes to getting customers to respond to your marketing messages, it may be time to take a hard look at your campaign.

Unfortunately, many Web Presentations were created and published using the "Dot-Com" mania concepts of the late 1990's, were poorly conceived, and afforded only modest planning with regard to marketing objectives. Our Evaluation Service is designed to address these types of shortfalls and offer recommendations and suggested remedies for the client's consideration.

Our "Existing Web" Evaluation Concept ...

Visitor Traffic Analysis ............. Who are your current visitors?

Stated Marketing Objectives .... Content/Objective relationships.

Desired visitor profile ............... Who do you wish to attract?

Existing Design technique ....... Nature of Industry/activities.

Directories & Search Engines .. Scope & methodology.

Contact accessibility ............... Definitions and Location/Design

Web Functionality ................... Organization and navigation.

typical evaluation considerations:

	Who are the visitors you have attracted thus far in your Web campaign? Do you utilize hosting access logs or statistical trend tools? Are you actually attracting the visitor you seek?
	Have you communicated the desired messages effectively and encouraged your visitors to take the necessary action?
	Is your presentation a true reflection of your industry and the products/services you currently offer?
	Which pages of your Web have been registered with Directories and Search Engines? Do those pages incorporate appropriate optimization concepts?
	Do you utilize A/B Split or MultiVariate testing to increase response rates?

Our efforts in this activity are designed to provide the client a service of genuine value by offering an objective, unbiased, and informed analysis of the existing Web. We pride ourselves in offering truly beneficial recommendations to our clients while sincerely seeking the opportunity to establish a solid "partners-in-business" relationship as a dedicated, results-orientated Web Development company. Our Web evaluation service fee is described on our "Web Project Pricing" page. Contact our office to review our evaluation methods and requirements.

existing site redesign

Should the decision be made to completely redesign an existing site we would be pleased to submit our estimate for the necessary work incorporating our development process. Such an effort would be addressed as though the project were that of establishing a new site and include comprehensive reviews of objectives, necessary content, design concepts, and appropriate review scheduling. Our redesign fees are described on our "Project Pricing" page.

We would welcome your call to review your ideas and objectives.

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Vectored Resources PO Box 28 Dunedin, FL 34697-0028 Ph: 727.734.3638 Fax: 727.734.1672