| Our initial focus is in assisting small businesses to make the
determination whether establishing a Web Presence would be
beneficial, and, if they decide it is, to help them do so
effectively. We do not ascribe to the concept that the Internet is
the "ultimate solution", but champion the concept that the Internet
offers a superlative, cost-effective, one-to-one marketing tool.
Vectored Resources provides business-to-business (B2B) and
business-to-consumer (B2C) information Web sites. We do not provide
small businesses with e-commerce solutions. Establishing a Web-based
business or a secondary electronic channel are endeavors beyond the
scope and objectives of our business activities.
A One-to-One Marketing Tool
Our approach is based upon the assumption that the words "marketing"
and "sales" are in no way interchangeable. We believe "sales" is a
developed art form (a craft) whereas "marketing" is an acquired
discipline (an inexact science). Once a potential client has
determined that a Web Presence would be beneficial our activities
are vectored toward implementing the World-Wide-Web as a tool to
illuminate the marketable differences of the client's products or
services.
Quality Corporate Presentations
We believe the "Web" represents far more than an opportunity to
establish a listing in a sophisticated "Phone Book". Our philosophy
employs the "Web" as a vehicle to provide businesses the capability
to articulate, in the most specific of terms, who they are, what
they do, how they do it, how their customers benefit, and the costs
associated with the products and services they offer. We seek to
provide Quality Corporate Presentations, not simply "company Web
sites".
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